IThe Ritual
Luxury makeup artistry and vegan beauty products — the quiet moments before the world sees you.
The Founder
Rumbiie Mudzengi
Founder & Creative Force, ANAKA & Co
Rumbiie Mudzengi is the founder and creative force behind ANAKA & Co.
Rooted in the Shona language, ANAKA speaks to beauty. It reflects Rumbiie’s Zimbabwean heritage and her belief that beauty is not something women need to earn, copy or be given permission to explore.
ANAKA & Co was created to offer beauty with intention. Through makeup artistry, carefully considered products and intimate masterclasses, Rumbiie creates experiences that help women feel seen, celebrated and confident in their own choices.
Her approach is never about covering who you are. It is about giving you the tools, space and freedom to express yourself in a way that feels entirely your own.
Your face. Your rules.
The Philosophy
Beauty is more than appearance. It is a way of honouring ourselves, expressing our individuality and celebrating every season of life.
Inspired by beauty rituals found across cultures, ANAKA is built as an experience rather than a shelf — warm, elevated, intentional and timeless.
I
IIThe Ceremony
Masterclasses, education and shared beauty experiences, held in rooms that feel warm and unhurried.
IIIThe Celebration
Bridal, milestones and the moments that matter most, created with intention and presence.
The Feeling
Seen.
Inspired.
Elegant.
Celebrated.